Recently, ethics is becoming very important in modern business environment. Investors are increasingly following the approach of ethical investment where they only invest in companies that undertake ethical behaviour.
It is important to understand that if ethics is applicable to corporate behaviour at all, it must therefore be a fundamental aspect of mission, since everything the organisation does flows from that. Objectives are derived from mission and strategies are set from objectives.
Therefore, managers responsible for strategic decision making cannot avoid responsibility for their organisation's ethical standing. They should consciously apply ethical rules to all of their decisions in order to filter out potentially undesirable developments, for example poor ethical behaviour leads to damage in reputation.
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